YAWNING CAMPAIGN - MATTRESS FOR PLUS SIZE SLEEPERS

Apr 15

Synopsis: We are casting a photo & video campaign for a modern mattress company dedicated to producing high quality, supportive mattresses for larger folks. The goal of this campaign is to elevate the brand above the typical advertising currently seen in the category and even appeal to a broader audience segment. For this shoot, we’ll capture yawns and stretches that also feel triumphant. FINALLY, a mattress that works for them. No more compromises and sore groggy days. These will stand out in the category and serve as part of this brand's difference.

Shoot Date: May 12

Location: Studio in Norristown, PA (western suburb of Philadelphia)

Rate Breakdown: see below
Session Fee: $500
Usage Fee: $1500
Agency Fee: + 20% (where applicable)

Additional Provisions: Travel stipend to be discussed upon booking, Manicure expense if requested

Usage: All Media

Term: 2 Years for Photo & Video

Option to Renew: $1650 at 2-year mark

Executions: 5 Hero Portraits. Stills & short video clips.

ROLES:
Adults - Plus size talent between ages 25-55 of any race/ethnicity to portray Sleepers.

We're casting talent with a variety of looks:

models
real people
former athletes
Midewest looks
urban looks
millennial vibes
curvy
thic

But most importantly, we’re casting the very best yawners with the biggest expressions in their yawns.

PLEASE UPLOAD THE FOLLOWING MATERIALS TO THIS DROPBOX LINK: https://www.dropbox.com/request/1Mukx1kbawS27isKiWFw

1. Upload 1 headshot of yourself smiling and please label your file with your full name.  
Example: DamonJones_Headshot.jpg  
Note: If you don’t have a professional headshot, skip this step.

2. Upload 1 smiling selfie and please label your file with your full name.

Example:DamonJones_Selfie.jpg

Note: Please take this selfie this week, so we can see your current look.

3. Upload 1 smiling full length photo of yourself and please label your file with your full name.

Example:DamonJones_FullLength.jpg

Note: Please take this photo this week, so we can see your current look. And it would be great if someone else took this photo of you. If you could put on pajamas or something you wear to bed.

4. Upload the following photos and label your files with your full name:

Yawning photo with your arms out pics
Smiling as if you just woke up after having the best sleep of your life
Woohoo! Photos as if you are so happy that you finally found the right mattress for you

Example: DamonJones_Pic1.jpg, DamonJones_Pic2.jpg, DamonJones_Pic3.jpg

5. Upload the following video clip with this sequence and label the file with your full name:

Waking Up, Yawning, Smiling, Woohoo! - To portray a good night’s sleep & satisfaction with their product purchase

Example: DamonJones_Video.mov

6. Upload 1 document that lists the following

· Your Name

· Contact info (cell and email) if you’re unrepped

· Contact info (phone and email) of your agent if you’re repped

· Where you’re located

· Your availability on May 13

· Height

· Shirt